Corporate Weirdness
The Brand Voice Sounds Like a Cult Because It Is One
When every app speaks like an enlightened roommate with a product roadmap, it stops sounding helpful and starts sounding doctrinal.
No, the company does not love you.
It has simply learned that affection lowers resistance, and that an interface that sounds like a soft therapist can sell extraction as care.
This is not customer experience. This is polished emotional camouflage.